Animation is a powerful tool in your arsenal: it can captivate audiences, convey complex messages, and breathe life into your brand. But there's more potential hidden within animation than you might think. Let's dive into animation production and explore the treasure trove of assets that can be extracted from the creative process, to get you the most bang for your buck!
Embracing your brand identity During animation production, the first step is to get intimately acquainted with your branding. This means immersing ourselves in your brand's identity, often producing visualisations that adhere to your brand's colour palette and overall tone. These initial design exercises lay the foundation for a cohesive and brand-aligned animation.
One of the most valuable outcomes of animation production is the creation of branded icons and illustrations. These assets are versatile and can serve various purposes beyond the animation itself. Here's how you can make the most of them:
1. Icons for Your Website Branded icons can be exported and seamlessly integrated into your website. Whether it's a unique set of icons for navigation or eye-catching call-to-action buttons, these visuals enhance user experience and reinforce your brand identity.
2. Infographics that Engage Transform your animation elements into informative infographics that can reside on your website or even be crated through user experience (UX) design to create a "scrollmated" webpage. Combining animation and interactivity creates a memorable and engaging online experience for your audience.
3. Illustrations for Reports and Social Media The illustrations created during animation production can be repurposed for various digital applications. They make excellent additions to digital reports, social media posts, and marketing collateral.
4. Characters That Come to Life Animated characters are often a key component of marketing campaigns. These brand characters can become iconic figures that resonate with your audience. They can be featured in a wide range of marketing materials, from digital to physical.
Beyond the Screen: Physical Marketing Materials
Don't let these assets stay confined to the digital realm. Characters, icons, and illustrations can be used in the creation of posters, leaflets, postcards, banners or even billboards. Imagine your brand character welcoming attendees at an industry event or gracing a prominent billboard in a high-traffic area.
Multiple File Formats for Flexibility To ensure maximum usability, these assets can be exported in various file formats, including EPS, SVG, PNG, and JPEG. This flexibility allows you to easily incorporate them into design platforms like Canva, enabling you to create stunning visuals for social media, marketing campaigns, and more - all in-house.
Unlock the Full Potential of Your Animation Assets When you invest in animation, you're not just getting a captivating video – you're gaining a treasure trove of valuable assets that can elevate your PR and marketing efforts. From branded icons and illustrations to memorable brand characters, these assets can be put to work in a multitude of ways, both online and offline.
So, the next time you embark on an animation commission, remember the untapped potential that lies within. Harness these assets to reinforce your brand, engage your audience, and leave a lasting impression. It's time to unlock the hidden value of animation and make every frame count.
Ready to unlock a treasure trove of visual assets? Reach out and let's explore getting the best bang for your buck with animation. Email mary@faltrego.com for a chat n' a cuppa today.