Connected Places Catapult
Homes for Healthy Ageing
Connected Places Catapult commissioned Faltrego for a 12-month contract for their ‘Homes for Healthy Ageing’ programme.
The commissioned involved a series of collateral photographic assets to be used across their communications for the programme. The photography had to be authentic, positive, community-focussed and diverse.
Some photography used authentic communities, from partners such as Age UK. Other photography used models and communities sourced by Faltrego. All photography focused on authentic action and interaction.