You Won't See it Coming campaign

We worked with the Association of Optometrists to develop a creative campaign wrapper for Glaucoma Awareness week.

Glaucoma hides out of sight. At Faltrego we developed a full creative wrapper and integrated assets, including a hero film, campaign photography, paid ads and digital graphic assets to encourage the general public to book a sight test.

AOP selected a final design route from four creative wrappers (‘hook and looks’) for what became the #YouWontSeeItComing campaign. On launch day the campaign landed earned media across 7 nationals and over 150 regionals, including in Telegraph, Independent and The Standard.