KARM Re-brand

Brand discovery, strategy and visual identity for therapy brand KARM.

Strategy
Creative
Graphic Design
Digital Design
Branding
Corporate Brands

We worked with Kent Anger Management (now KARM) for their re-brand. KARM’s Founder wanted a new website, and following a brand visual identity audit we suggested a full re-brand ahead of a new website design and build.

Faltrego conducted brand discovery and strategy. During listening, we unearthed ‘The Corn Story’ which we crafted into KARM’s authentic brand story. ‘Plant the seeds of change’ became KARM’s single-minded proposition. We also suggested a name change to KARM.

We conducted desk research, literature review and competitor research to inform the creative of KARM’s branding and design. From this, Faltrego developed KARM’s brand identity – logo design, typography and colours – and created brand guidelines.

The new branding was implemented into digital and a new website by our partner Megan Thompson, as well as print assets.

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"Mary has been focussed, professional and thoughtful throughout the process. Rianne has taken the job in hand and transformed the initial ideas into an organic concept. I will certainly be recommending you in the future.”
Simon Millard
KARM (formerly Kent Anger Management)
Corporate Brands

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